Source: Ethiopia - Limu
Yes, you read that title correctly.. coffee.. from.. Amazon!?
In an effort to save money I decided to branch out from some of my normal sources and see what my bulk options are.
Don't worry, I am still on the Angle's cup train (CoffeeHunter16441)
I didn't get too far, in my search, before I realized something that seems so obvious but I had never considered, you can get coffee on Amazon. It might even be good coffee.
Newfangled is all about getting people into coffee, especially those who may not know much about it. Why not start out with an affordable, tasty, and farmer conscious option? Yes, I am still talking about coffee I bought on Amazon.
Moyee Coffee is based out of Ethiopia and has partnered with a Dutch company for distribution and shared profits.
Moyee boasts a slogan of "Radically Good Coffee" and they are talking about much more than the taste.
Moyee was started to be a revolution in a cup, they aim to bridge the gap (in profits) of the consumer to the farmer. They do this by bringing more of the process to the farmers, including, roasting, packaging, and selling all from the source. This (Moyee claims) increases the profits of the farmers but up to 300 percent and reduces the cost of the coffee for the consumer. Coffee is only second to oil in global value and yet countries like Ethiopia, the birthplace of coffee, rely on aid to survive. This is due to the big guys twisting the screws on farmers that have little recourse.
Finding ways to directly support farmers is the best way to keep getting great tasting coffee. Win-Win.
I paid $16 for 1.1lbs of coffee from Amazon. Compare that to the average $18 for a 12oz bag from a typical craft roaster and you get nearly a 40 percent savings. I am not saying, ditch your local roaters, because they are an important part of the chain and usually are trying to work as direct with the farmers as possible, as well. They do this because, just like with buying from Moyee, the closer to the source you get, the better the price for everyone. Most craft roasters also understand that bleeding the farmers dry like some bigger chains tend to do, is shortsighted, damages the local economy, and hinders quality coffee production.
The topic of changing the way coffee farmers are treated is a BIG topic, and more than I intend to cover in this post. I implore you to check out Moyee's Interactive Impact Report and consider this more when you purchase coffee.
Alright, now that the soap box section is done we can get on to the taste!
Some of the notes here take in to account that, as noted above, this coffee was inexpensive.
I chose Ethiopia as the region when looking because it tends to deliver nice blueberry and fruit notes. This bag is actually a Limu blend and is a medium roast.
Personally, I prefer a light roast and single origin, so I was aware that a clean flavor profile was out of the question.
From what I could find notes of jasmine and cocoa were the expected flavors and I have to admit I did taste some of that throughout the bag. Due to it being a blend though you just kind of end up with a 'coffee' flavor and that wasn't a bad thing really.
Overall, the coffee was very drinkable but if I had to guess a region Ethiopia would have been on the bottom of my guess list. However, I think the mix of old beans, blend, and darker roast resulted in a mediocre cup.
- Old roast
- Not a light roast
- Blended/not clean or crips
- Low acidity
- Easy to drink, mellow cup
- Your money goes to the right place